PR Musings Weblog

June 4, 2008

Power in Serendipity

Filed under: Economic Development, Marketing — idahopr @ 5:12 am
Tags: , ,

There is power in serendipity. Of all the great quotable statements made by Gary Hoover, one of the nation’s premier entrepreneurs, at last week’s IdaVation conference – that one stuck with me the most. I think most communicators can relate to fortunate unexpected discoveries.

Hoover was speaking on ‘Eight Steps from Vision to Innovation’ – the keys underlying success in any enterprise. And while it was at a conference designed to support innovation and entrepreneurship throughout Idaho – his eight points should be taken to heart by any individual in any organization (or out on their own) who desires to be a thought leader in their industry and bring about change while raising the bar.

It is a topic Hoover has been preaching on for years, but you could never tell due to his contagious enthusiasm for sharing his 8 Steps to Innovation

  1. Sense of Curiosity – There is power in serendipity. The difference between winners and losers is losers get 100% buried in the details, while winners only get 99% buried.
  2. Sense of History – Remember that you can only go as far forward as you are committed to looking backwards. Study the past just as much as you are planning for the future.
  3. Sense of Geography – Know your turf
  4. A Vision that is Clear – Know your core values
  5. A Vision that is Consistent – Stay true
  6. A Vision that is Serving - How is the world a better place by your presence
  7. A Vision that is Unique – Know what sets you apart
  8. Possess Passion - Truly love what you do. And figure out how doing what you love matches what people – your customers – need.

-Jess

1 Comment »

  1. [...] Baby Borrowers, Idaho’s image, KTVB If my post from May 14 mated with the post from July 9 and June 4 -  the mash-up of professional karma, being your own media, and the power of serendipity would [...]

    Pingback by Professional Karma Part II - or Serendipitous Happenings « PR Musings Weblog — July 21, 2008 @ 8:09 pm | Reply


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