PR Musings Weblog

September 8, 2008

The Pitch – The Good, Bad & Ugly

Filed under: Media, PR Strategy — idahopr @ 9:12 pm
Tags: , , ,

Join Red Sky PR for a teleseminar on ‘The Pitch’ – hosted by HelpAReporterOut’s Peter Shankman and Kevin Dugan of the Bad Pitch Blog. We’re hosting the call at our 9th Street offices. Let me know via the comments if you’d like to join us.  Here’s the rundown from Peter:

Do any of these sound familiar?

  • “The reporter didn’t like my pitch!”

  • “The reporter never called me back.”

  • “The reporter told me to go away and never contact him again.”

  • “The reporter firebombed my office.”

Dealing with the media isn’t an exact science. In fact, it’s not a science at all – 99% of it is relationship ability – how you talk to the media, what you say, and how you say it.

So how come so many pitches go unread, un-listened-to, and immediately deleted? Join us September 9th for “Pitching to Reporters” a Teleseminar with Peter Shankman

  • You have news: Do you have reporters?

  • How to keep perspective between what you have, what you think you have, and what you should get.

  • The reporter’s interested: Now what?

  • Why Joe’s Blog is occasionally better than the New York Times

  • How to pitch less and get more: (Hint: It’s about relationships!)

  • And lots more!

Join HARO Founder Peter Shankman and Bad Pitch Blog Co-Founder Kevin Dugan for a one-hour teleseminar on the basics of pitching the media.

We’ll go over all the rules that work, and the rules that don’t – from what your emails should look like, to how to talk once they call you. Learn the top-five ways to get past the other pitches, and the top five ways to guarantee a quick hit of the delete key. Listen to pitches that have worked in the past, from bloggers to top media outlets around the world.

Whether you’re just starting out in PR, or have been dealing with the media for years, there’s something to learn here.

Date: September 9, 2008

Time: 12pm MST

Location:  Red Sky Offices at 518 South 9th Street, Suite 300 Boise

-Jess

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