Comments for PR Musings Weblog http://idahopublicrelations.wordpress.com What's going on in Idaho's communications industry - and the broader comm world! Thu, 12 Nov 2009 19:22:34 +0000 http://wordpress.com/ hourly 1 Comment on PRSA: Social Media and the Health Care Industry by Betsy Raymond Stevenson http://idahopublicrelations.wordpress.com/2009/11/09/prsa-social-media-and-the-health-care-industry/#comment-303 Betsy Raymond Stevenson Thu, 12 Nov 2009 19:22:34 +0000 http://idahopublicrelations.wordpress.com/?p=415#comment-303 Jess, Thanks for providing such a good overview of our group's animated discussion. My reasoning for the "pre-clinical through Phase 3" social media stages is that healthcare communicators are often in the position of demonstrating a "proof of concept" and "risk/benefit analysis" to Management, Legal and Regulatory representatives who typically have little direct social media experience. Hence the gradual levels of engagement. Steve provides terrific resources at impactiviti.com. Anyone who is interested is also welcome to check out my Snapshot blog for healthcare communicators at www.raymondstevenson.com. I also post the day's top pharma stories Mondays through Fridays. This can be helpful when you want to see what is happening in the sector beyond your own organization. #PRSA09 was great! Jess, Thanks for providing such a good overview of our group’s animated discussion. My reasoning for the “pre-clinical through Phase 3″ social media stages is that healthcare communicators are often in the position of demonstrating a “proof of concept” and “risk/benefit analysis” to Management, Legal and Regulatory representatives who typically have little direct social media experience. Hence the gradual levels of engagement. Steve provides terrific resources at impactiviti.com. Anyone who is interested is also welcome to check out my Snapshot blog for healthcare communicators at http://www.raymondstevenson.com. I also post the day’s top pharma stories Mondays through Fridays. This can be helpful when you want to see what is happening in the sector beyond your own organization. #PRSA09 was great!

]]> Comment on PRSA: Opening Session w/Arianna Huffington by dangerready http://idahopublicrelations.wordpress.com/2009/11/08/prsa-opening-session-warianna-huffington/#comment-302 dangerready Wed, 11 Nov 2009 00:15:17 +0000 http://idahopublicrelations.wordpress.com/?p=343#comment-302 "If you're talking, then you're not learning." :-) Lived by that quote for years. “If you’re talking, then you’re not learning.” :-) Lived by that quote for years.

]]> Comment on PRSA: Social Media and the PR (R)evolution: It’s Not Just PR Anymore by dangerready http://idahopublicrelations.wordpress.com/2009/11/09/prsa-social-media-and-the-pr-revolution-its-not-just-pr-anymore/#comment-301 dangerready Wed, 11 Nov 2009 00:06:11 +0000 http://idahopublicrelations.wordpress.com/?p=428#comment-301 On Ariel Hyatt’s comment about the music industry, if I’m understanding correctly without having been there – touché. There are certain industries that are consistently at the forefront of innovation and networking and music is certainly one of them. Take some enthusiastic musicians striving to get their music in front of as many people as possible and combine it with their creative abilities and desire to be true (to themselves, their music and fans), you have a recipe for a successful social media campaign. Honest, authentic, two-way communication with others. On Brian Solis’ comments about listening – once again, touché. Interaction with customers, fan base, followers, whatever term you want to use, cannot be forced. Social media and one’s interactions are only as valuable as they are authentic. So while Joe Bloggs may have 5,000 followers, if those people don’t really care, then the fan base is useless. To tap into an old cliché, it’s quality, not quantity. On Ariel Hyatt’s comment about the music industry, if I’m understanding correctly without having been there – touché. There are certain industries that are consistently at the forefront of innovation and networking and music is certainly one of them. Take some enthusiastic musicians striving to get their music in front of as many people as possible and combine it with their creative abilities and desire to be true (to themselves, their music and fans), you have a recipe for a successful social media campaign. Honest, authentic, two-way communication with others.

On Brian Solis’ comments about listening – once again, touché. Interaction with customers, fan base, followers, whatever term you want to use, cannot be forced. Social media and one’s interactions are only as valuable as they are authentic. So while Joe Bloggs may have 5,000 followers, if those people don’t really care, then the fan base is useless. To tap into an old cliché, it’s quality, not quantity.

]]> Comment on PRSA: Social Media and the Health Care Industry by Steve Woodruff http://idahopublicrelations.wordpress.com/2009/11/09/prsa-social-media-and-the-health-care-industry/#comment-300 Steve Woodruff Tue, 10 Nov 2009 15:36:25 +0000 http://idahopublicrelations.wordpress.com/?p=415#comment-300 Thanks, Jess, for this review - really appreciate your work making this happen! Thanks, Jess, for this review – really appreciate your work making this happen!

]]> Comment on PRSA: Social Media and the Health Care Industry by idahopr http://idahopublicrelations.wordpress.com/2009/11/09/prsa-social-media-and-the-health-care-industry/#comment-298 idahopr Tue, 10 Nov 2009 01:03:51 +0000 http://idahopublicrelations.wordpress.com/?p=415#comment-298 Sorry about that Ed! Thanks for the correction and your work pulling it together Sorry about that Ed! Thanks for the correction and your work pulling it together

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