Archive | January, 2010

The iPad Echo Chamber

28 Jan

Don’t worry, this isn’t a post pontificating on the wonders of the iPad, or delving into the intricacies of the technology. (Heck, it took me 2 years to get an iPhone – I’m not a first generation tech bandwagoner)

But with the plethora of posts and the echo chamber of conversation I had to post a few of my favorite articles, posts and comments from the past 24 hours.

What’d I Miss? If you are in PR – you might have been thinking ‘If I had some bad news to drop nationally this might be the day – what with that whole iPad furor and the SOTU.’ Gawker has you covered on what you may have missed in the maelstrom with their ‘Tablet Day News Dump’ Verizon laid off 13,000? Really, it was Holocaust Remembrance Day? And you think the presidential candidate who made so many personal missteps actually planned the roll-out of this one?

It’s Called What? The name. Oh god the name! This just confirms my belief that there is a serious issue with certain groups (ahem, men) naming products or companies – especially in the tech world. Maybe it is the influence of my un-p.c. other half. But putting ‘pad’ into the name of the latest object of desire from the Apple cult might not have been the best step – and A LOT of people’s minds went there. There are lots of voices out there backing up this thought – but having the venerable Wall Street Journal weigh in doesn’t hurt. And from the NYTimes Blog ‘When Apple announced the name of its tablet computer today — the iPad — my mind immediately went to the feminine hygiene aisle of the drugstore. It turns out I wasn’t alone.’

Too. Much. Noise So with the millions of posts (1500 tweets/minute?) – where to turn for what you need to know about the new widget/gadget/kool-aid drinking device? Mashable of course with Apple iPad: A Comprehensive Guide

Wish I Was There And for those into the spectacle of the unveil itself, a link to watch Steve Jobs’ keynote

– Jess

Pay for Access – in New York and Boise

27 Jan

As media outlets continue to grapple with how to commoditize their online content – a Boise-based publication is jumping into the pay for access pool.  The Idaho Business Review launched a new site today (UPDATE: take a moment to read an updated post from 1/28 that details what is offered to subscribers vs. online browsers.) that along with featuring a new look, will have a new price tag:

‘For readers, the most significant change is that most online original content will now be reserved for registered subscribers to the Idaho Business Review. Online registration and subscription information is available at the top of the home page of the new Web site by clicking on the “Manage Acct” or “Subscribe” links. Customers may also call 1-800-451-9998 or e-mail for more information. Idaho Business Review e-mail news updates will continue to be delivered daily, free to all. Breaking news, online polls, stock information, a networking calendar and blogs will be prominently featured on the new site.’

The pay for access discussion turns my stomach. In that way where it doesn’t feel right, although I empathize with the situation online versions of traditional subscription-based media find themselves in. Their business model is changing and to pay the people who report and create the content they need to find ways to maintain or increase revenues. But information is everywhere – and restricting what’s already been let out of the bag when people can just find it elsewhere, or those who are paying for access can share it freely, doesn’t seem to work.

From what I’ve seen (correct me if you have positive examples) no one has figured out how to make it work yet. The current situation at Newsday“Only 35 users have signed up to access Newday’s web site since they put up their $5 a week paywall three months ago. 35 people — “as in a decent-sized elementary-school class,” John Koblin at the New York Observer reports.”

They New York Times is taking a slightly different approach – committing to going to a ‘metered model’ in January 2011 with users charged a fee after a certain amount of page views a month on the site. With how technology in media seem to change in nano-seconds it will be interesting to see the state of the universe one year from now. And if allowing a small bite will entice a someone to go for a larger piece of the cake.

Will the IBR strategy work? I don’t know. Either way, I feel it will be a blow to my home media market where great business coverage is becoming more difficult to find as budgets shrink, reporters focused on business and tech are let go and not replaced, and generalists abound. It’s a product of our new landscape – both the economy and how we consume the fire hose of information at our fingertips. I am a subscriber to the IBR and frequently post links and share content because they are a great resource. So I’ll have full access still (I assume!) But what I believe will suffer is their role as a leader in this community in business coverage. Eyeballs to their site by non-subscribers will most likely decrease. And with it will be their position as a daily resource keeping tabs on the business landscape – driving online conversations – and influencing opinion and discussions of what is relevant.

– Jess

Gatherings and Honors for Creatives

26 Jan

Once I figure out how to put the calendar widget onto this blog (if you can help let me know and I’ll buy you a beverage for your time!) I’ll start showcasing more of the communication events and meetings on this site.

But for now – a head’s up on a few events to note.

Market Revival 2 : A portfolio show for Boise’s creatives
When & Where: January 26, 4-7pm at the Modern Bar
What: In the words of organizer Chryssa Rich, ‘Small business owners and marketing professionals are invited to check out the work of Boise’s most talented graphic and web designers, advertising copywriters, illustrators, photographers and more – just what you need for professional marketing results that fit your budget.”
More information

TechBoise Chat
When & Where:
January 27, 5:30pm at the Watercooler
What: There’s a little ray of sunshine in Boise’s Tech scene. It’s called Yaro and it came out of Idaho’s first Startup Weekend. Yaro’s mantra, “Swimming in a sea of social media publishing? Get your ducks in a row with Yaro,” was created to address the issues facing those of us using multiple social media platforms for personal and business “needs.” Jana Briggs, CEO and Co-founder of Yaro (and self-proclaimed social media junkie), along with Karl Meinhardt, Yaro Board Member, will take us through Yaro’s journey – from pitch to development and beyond – and let us in on where they now stand. And check in with TechBoise to help the community redefine who it is and what it does.

BAF Social
When & Where:
January 28 5pm at Ha’ Penny
What: The Boise Advertising Federation is mixing it up for 2010 by kicking off with an evening social to mix, mingle, perhaps act inappropriately? Brian has more info on his Idaho Ad Agencies Blog

Due by February 4
What: The Capital City Communicators’ first annual awards program (Idaho Marketing, PR, Advertising and Communication Talent). We’re looking for the best and the brightest of 2009 – the marketing or communications project that made heads turn and people take notice. It’s time to show off your great work from the past year and earn recognition among your peers. Entries in 18 categories will be judged by the Spokane Regional MarCom Association.